The promise of the data economy is that by unlocking the insight hidden in huge volumes of information, we can take giant steps forward – commercially, if you run a business, but also for society. However, there is a problem. Many people feel very uncomfortable with their data being made available to multiple unknown parties; indeed, in many industries and countries, the law explicitly forbids this. How, then, do those trying to secure insight get their hands on the precious data required?
“The answer is sharing without sharing,” says Juan Troncoso, the co-founder and CEO of Swiss start-up Tune Insight, which is today announcing the successful completion