A logo rebrand not going so well is not uncommon — just ask Jaguar, or GAP, or Facebook in the aughts. Now, Cracker Barrel is in the middle of a viral controversy over its latest redesign. Last week, the company unveiled a new logo with a cleaner-looking font that removed the old man and the barrel from the design. The phrase “Old Country Store” was also removed. It’s Cracker Barrel’s fifth rebrand in its 56-year history.
Naturally, social media has not been kind about the rebrand, and everyone has seemed to weigh in, from President Donald Trump to rival restaurants like Steak ‘n Shake.
Still, Cracker Barrel is staying the course.