New York —
Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course following online backlash – including from President Donald Trump.
The company confirmed the split late Thursday in a press release, announcing that it’s “ending its engagement with Prophet,” the design agency that Cracker Barrel hired just seven months ago to help refresh its brand.
In August, Cracker Barrel unveiled a new logo created by the San Francisco-based firm, which ditched the iconic