In June, Costco extended its hours at some stores for Executive members, adding an hour in the morning from 9 a.m. to 10 a.m. on weekdays and Sundays and a half hour from 9 a.m. to 9:30 a.m. on Saturdays. By September, the perk applied to Executive members at all Costco stores.
Now, according to a new report released on Thursday from analytics company Placer.ai, the move has resulted in measurable effects in foot traffic for the wholesale giant, “likely improving the shopping experience for members overall” by creating “a more balanced flow of visitors.”
Costco’s earlier hours have shifted visits to earlier in the day while decreasing foot traffic during