Frustrated by AI-generated product reviews flooding platforms and confusing consumers, four former colleagues came together to build and launch InMyExpertOpinion, a site devoted to providing “trustworthy, insightful, and authentically human advice.”
Here’s how co-founders Avi Buchbinder, Brie Dyas, Will Kenton, and Nick Leftley created the site and are planning for its growth.
Please give the elevator pitch of your business.
Will Kenton: InMyExpertOpinion, or IMEO, is a new kind of review platform — built by humans, for humans. At a time when AI slop and fake reviews flood the internet, IMEO offers something rare: honest, first-hand product reviews from real experts. Founded by veteran journalists and trusted reviewers from major outlets like