Property brokerage Compass on Wednesday dropped its lawsuit against Zillow, ending a legal clash over how home listings can be marketed online.
For the past few years, Compass — now the largest real estate brokerage in the world — has encouraged agents to use “coming soon” listings as part of its three-phase marketing strategy. “Coming soon” or pre-market listings show homes advertised privately or on limited platforms before appearing more widely on home listing sites like Zillow or Redfin.
Critics say “coming soon” or “pre-market” listings can obscure how long a home has truly been on sale and limit who sees it, while brokerages argue