Did you hear a collective cheer go up just before Valentine’s Day? That may have been cannabis entrepreneurs rejoicing at the news of a major policy change at Twitter which will now allow cannabis ads on its platform. Cannabis advertising is tightly regulated, and very limited, and other big internet platforms Facebook and Google do not allow marijuana marketing of any kind. Advertisers on Twitter will still have to follow state and local regulations, but the move is a big one for the nascent industry, especially if other internet giants follow suit.
Some entrepreneurs are already thinking about how they’ll use the platform. Aaron Rivadeneyra, director of