“The future isn’t human or artificial intelligence; it’s human plus artificial intelligence,” insists Anirudh Singla, co-founder and CEO of Pepper Content. The content management specialist believes that the rapid advance of generative AI will help businesses such as his, rather than replace them.
Founded six years ago, Pepper Content connects businesses in need of content with experienced and expert creators that are able to help them develop it. Working with around 150,000 creators, it has helped more than 2,500 businesses develop content, including blue-chip clients such as Amazon, Google and Adobe.
Importantly, Pepper Content identifies the leading voices in any given content segment so that clients