ILIA Beauty forays further into skincare with an eye cream made of upcycled and plant-based ingredients. Sasha Plavsic, founder of ILIA, has always prioritized skincare in the cosmetics she formulates, arguing that it is the basis of a healthy, minimal look. Skincare and makeup are seen as one, she says.
The Bright Start Activated Eye Cream, which debuts today, is a lightweight formula made with sea fennel extract, a plant-based retinol-alternative, coupled with avocado extract, caffeine, peptides, and light reflecting pearl. And unlike other retinols that should not be applied before stepping out in the sun, this eye cream can be safely used during the day.