David Wolfe, co-founder and CEO of luxury mattress brand Tiami, discusses the company’s launch and growth plan. “This is our second act, he told Entrepreneur. “I’m building it alongside my longtime business partner Jamie Diamonstein, our Chief Product Officer. Together, we bring over 50 years of industry experience. We’ve built a successful mattress brand before. This time, we’re not chasing disruption — we’re focused on refinement.”
Please give the elevator pitch of your business.
We’re challenging the traditional luxury mattress category. Customers will spend on a Rolex or a Birkin because of the prestige. They’ll switch from Lululemon to Vuori because it’s cool. But when it comes to a mattress, what