British Brand Works To Transform The Supplement Industry

Not all supplements are the same, Henrietta Norton argues. Over ten years ago, she had the idea of a food-based supplement company, Wild Nutrition. She started it in her garden shed; today, it’s selling across the UK and Europe, and now hoping to make more of an impression in the US market.

Trained as nutritionist, Norton was formulating supplements for British and European brands in 2010. While working for commercial supplement companies, she also advised individuals in a one-on-one setting with their specific concerns. Seeing hundreds of women in her private clinic, she started focusing on women’s health, particularly hormonal health. Meanwhile, Norton began had been

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