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In the business world, you often hear how important it is to be a “good communicator,” but what does that actually mean? I challenge that concept entirely. Communication is not about being good or bad at it, but instead it’s either effective or ineffective.
Being an effective communicator does not always mean being well-spoken or charismatic. Effective communication stems from alignment between what was said, what was heard and what was meant. If those three elements are in sync, you’ll have effective communication that produces results.
Related: Effective Communication Means Business Success
The impact of ineffective communication
Companies suffer when communication is ineffective,