Manga has been the fastest-growing category in the US comics market for the past dozen years, outpacing the growth of everything except graphic novels for young readers. Despite there being more manga than ever available to English-language readers, the amount that makes it over to these shores is just a fraction of the total produced by Japanese publishers.
Readers whose appetite for content exceeds the selection offered by publishers like Viz and Kodansha on legitimate apps know they can find what they’re looking for online, but only on legally dubious pirate sites. That leaves room for new companies offering ethical fans legal access to unseen and original
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