v2Food is one of many new contenders in the alternative protein space, founded in Australia but now setting its sights on Europe, Asia and beyond. It has a few key advantages over the competition, and with €45M in new funding it may be finding its way to plates in the Eurozone soon.
The company has seen strong uptake in its home market, and the first goal is to be #1 in Australia, said CEO and Founder Nick Hazell, formerly of Masterfoods and Pepsico R&D. But in the meantime they’ll be expanding their presence in Asia, where partner Burger King has launched a Whopper with their patty, and in Europe,