Paul Brenner Contributor
Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers.
Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and the next day, an advertisement for that product popped up on social media. It almost makes you think someone’s listening to your conversations, doesn’t it?
Over time, consumers have become increasingly skeptical about ads like these — and for good reason. A 2019 Accenture study found many customers felt brands