New York —
Apple on Wednesday launched the MacBook Neo, the company’s cheapest-ever new model.
The MacBook Neo is the first Apple laptop to run on a chip typically used in the iPhone and starts at $599. It signals a fresh attempt to court Windows and Chromebook customers and ramp up growth as an ongoing component shortages rattles the broader market.
John Ternus, Apple’s senior vice president of hardware engineering, described the MacBook Neo as being “totally new” and built “from the ground up” during an event in New York on Wednesday.