Back in July, YASA (formerly Yokeless And Segmented Armature), a British electric motor startup with a revolutionary ‘axial-flux’ motor, was acquired by Mercedes-Benz. The acquisition didn’t exactly garner enormous press attention, as scant other details were announced. But YASA is likely to be an entity worth watching.
Founded in 2009 after being spun out of Oxford University, YASA will now develop ultra-high-performance electric motors for Mercedes-Benz’s AMG.EA electric-only platform. It will stay in the UK as a fully owned subsidiary, serving both Mercedes-Benz and existing customers like Ferrari. The company will retain its own brand, team, facilities, and location in Oxford.
YASA’s axial-flux electric motors generated EV industry interest