Opinions expressed by Entrepreneur contributors are their own.
We’ve entered a stage where AI is no longer optional for entrepreneurs. The question is no longer whether to use AI, but how to use it effectively to reduce costs, scale smarter and operate more efficiently.
This shift is accelerating as AI tools become faster and more sophisticated. With new breakthroughs unlocking new capabilities, building strategic applications of large language models (LLMs) has become essential for entrepreneurs who want to stay competitive.
One of the most exciting developments is the rise of advanced training methods that make it easier to build scalable, customized AI systems. In my own marketing agency, we’ve found that tailored LLM solutions significantly outperform generic public models that lack access to internal business data. However, building custom models has traditionally been resource-intensive and technically complex.
Research from 0G Labs highlights that emerging decentralized training methods, such as DiLoCoX, can train models up to 357 times faster than previous decentralized approaches—even for models with more than 100 billion parameters. By enabling training across networks as limited as one gigabyte bandwidth, these innovations open the door for more businesses to develop their own internal LLMs without relying on large data center infrastructure.
For entrepreneurs, this represents a meaningful shift away from one-size-fits-all tools toward AI systems trained on proprietary business data. These models can generate more relevant insights for financial planning, sales forecasting and operational decision-making — the same areas where I’ve seen the greatest impact in scaling marketing performance.
Despite these advances, most businesses are not yet prepared to take advantage of them. According to Gartner, as many as 60% of AI projects may be abandoned by 2026 due to poor data readiness. The issue is rarely the model itself — it’s fragmented, inconsistent or siloed data. For entrepreneurs, this means the first step isn’t building AI tools—it’s organizing and unifying the data those tools depend on. In practice, this often requires cross-functional alignment and careful attention to compliance when working with clients or internal systems.
The most successful entrepreneurs using AI today are not focused on replacing teams. They are focused on expanding what their teams are capable of. As highlighted in an analysis from the Harvard Business Review, effective AI adoption requires a clear understanding of its strengths and limitations. AI excels at pattern recognition, data processing and automating repetitive tasks. It can support forecasting and decision-making, but it does not replace human judgment, creativity or leadership.
In my own work, we focus on using AI to increase team capacity for high-value, creative and strategic work — particularly in customer-facing functions where human interaction remains essential. For example, AI can surface customer trends, identify anomalies and forecast outcomes based on historical data. This reduces time spent on analysis and allows teams to act faster and more strategically. However, those outputs still require human evaluation and execution to create real business impact.
Even with rapid improvements in AI capabilities, success still depends on having a clear strategy for how these tools are used inside the business.
Without direction, models risk being trained on irrelevant data or used in ways that don’t align with business objectives. Just as importantly, unclear AI adoption can create internal resistance. Employees may worry about job security or question how AI fits into their roles.
Research has also shown that perception matters. In one analysis, code identified as AI-assisted was rated 9% lower by reviewers compared to identical code not labeled as AI-generated, highlighting how bias and misunderstanding can affect adoption.
For this reason, leaders need to clearly communicate not only how AI supports company goals but how it enhances individual performance. Equally important is measurement — tracking whether AI implementations actually improve outcomes such as response times, forecasting accuracy or operational efficiency.
AI is rapidly changing how entrepreneurs build and scale businesses. But the real advantage doesn’t come from the technology alone—it comes from pairing it with clear strategy, strong data foundations and teams empowered to use it effectively.