Why Every Entrepreneur Needs a Community of Raving Fans (and 3 Steps to Build Yours from Scratch)

Opinions expressed by Entrepreneur contributors are their own.

What if the real reason you feel stuck in business isn’t your offer, your ads or your strategy — but the fact that you don’t yet have a community of raving fans?

I know this firsthand. I built a multi-million-dollar company that has been recognized twice on the Inc. 5000 list of fastest-growing companies in America. And if I am honest, one of the biggest reasons we scaled wasn’t just our offers. It was the loyal community we built along the way.

Because here’s the truth: a raving fan community does not just give you customers. It gives you defenders, promoters and

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