Jersey Mike’s is bringing a new face to the table — and he’s no stranger to sports fans. The sub sandwich chain, ranked #2 on the 2025 Franchise 500, has tapped Eli Manning, the two-time Super Bowl MVP and longtime New York Giants quarterback, to star in its first-ever NFL campaign. The move, delivered with a wink, playfully benches actor Danny DeVito, who has served as the brand’s celebrity frontman for the past three years.
The campaign signals a new era for Jersey Mike’s, which has been steadily growing from a regional favorite into a national powerhouse. With a recent majority investment from private equity firm Blackstone and a new