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Too many corporate-startup partnerships fall apart despite everyone starting out with good intentions. Big companies say they want to work with startups. Startups jump at the opportunity to scale their ideas. But a year later, both sides often walk away disappointed and empty-handed.
It doesn’t have to be this way. When done right, these partnerships can unlock enormous value that pays off many times over for both sides. But the key word here is partnership. Too often, corporations treat these relationships as transactions, not collaborations. And startups, for their part, don’t always know how to navigate the maze of corporate expectations