He Started a Side Hustle Selling a Product With ‘Great Margins’ — Then Grew It to 2,200 Franchises That Make Money ‘From Day One’

Tony Lamb is the founder and CEO of Kona Ice, the mobile shaved ice franchise (ranked #30 on the 2025 Franchise 500) known for its tropical trucks, kid-friendly Flavorwave station and deep community involvement. Lamb started out in sales, then launched Kona Ice in 2007, initially as a side hustle to teach his kids about business. He felt the ice cream truck model was outdated, often associated with poor quality and unreliable operators. When he considered shaved ice — with its low product and labor costs and its more interactive nature compared to ice cream — he knew it was the right fit.

Kona Ice has since grown into a

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