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If you’ve ever thought, “Maybe I just need another offer,” you’re not alone. Many entrepreneurs, especially in service-based businesses, get stuck in the cycle of adding more services and more packages to try to capture different types of clients or boost cash flow quickly.
Unfortunately, more offers is rarely the answer.
Related: 5 Ways to Tell If Your Company Should Start Offering a New Product
The allure of adding more
It makes sense in theory to add a new offering — if you add another offer, surely that widens your net, right? You figure you’ll meet more people where they are, increase chances