‘Pain Is Temporary’: How Mental and Physical Toughness — and Fun! — Define the Multimillionaire Runningman Founders’ Success

Every week on our show, How Success Happens, I get to talk to incredible people who accomplish amazing things in the face of great obstacles. Most entrepreneurs wish they could avoid big obstacles, but others seek them out.

Such is the case for Jesse Itzler and Devon Levesque, the one-two punch behind the epic Runningman Festival, a three-day health and wellness event that is equal parts adult summer camp, business networking, party, and athletic race. (Tickets are available here.)

For the past 35 years, Itzler has cemented his status as a game-changing entrepreneur, founding and selling companies like Marquis Jet and Zico Coconut Water. He’s a bestselling author and speaker —

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