Liv Schreiber, 28, was a recent college graduate working in New York City, building businesses and a social media following, when she noticed that a lot of content in her orbit centered on “keeping up with the Joneses” and summers spent with “slick-back buns” in the Hamptons. “I was like, You know, I really just wish I could jump in the lake and wear no makeup and go back to sleepaway camp,” Schreiber tells Entrepreneur.
Image Credit: Courtesy of Camp Social. Liv Schreiber.
Schreiber was well-positioned to bring her idea to life. In 2019, she launched Brand Caffeine, a digital marketing agency, and in 2022, she founded Hot and Social, a
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