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When it comes to raising capital, too many startup founders chase investors before building something worth investing in. I’ve been on both sides of the conversation, as an entrepreneur raising funds and as an advisor helping founders position themselves for growth. The venture capital world doesn’t reward effort. It rewards traction, clarity and risk mitigation.
The good news? Making your startup attractive to VCs isn’t about smoke and mirrors. It’s about being strategic from day one.
Related: 4 Ways to Prepare to Raise Venture Capital
1. VCs don’t buy ideas — they buy momentum
Every founder thinks their idea is brilliant. But VCs don’t