VCs Are Focusing More on Purpose and Less on Profits — Here Are the 5 Things They’re Looking For in Founders

Opinions expressed by Entrepreneur contributors are their own.

Venture investors are adapting to the times, and are increasingly open to working with Al technologies and investing in both new and emerging sectors such as longevity and wellness, areas of the global economy which have seen over 75% more funding in 2023 and projected to reach $8 trillion by 2030 according to a recent UBS report.

Trends are showing that venture investors are also becoming more conscientious in choosing their startups. With Environmental, Social and Governance (ESG) factors rising to importance among investors worldwide, according to an article written by an expert from EY, it is increasingly apparent that purpose-led

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