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Let’s get one thing straight: AI is not your next CMO. It’s not your marketing strategist, creative director or content lead. At best? It’s an intern. Fast, capable, eager to please — but absolutely in need of guidance. The problem is, too many marketers are tossing vague prompts into ChatGPT, crossing their fingers, and hoping for brilliance. When the output reads like a warmed-over blog from 2017, they blame the tool.
AI isn’t the problem. Your expectations are.
If you want to stop wasting time on generic AI content and start using these tools to produce real results, this article will show