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Dropbox was born because Drew Houston was sick of emailing himself files. ConvertKit came from a blogger who was tired of clunky email automations. Notion grew out of the chaos of managing scattered notes and documents.
These weren’t random startup ideas pulled from a pitch deck. They were solutions to personal problems. And that’s what made them powerful. When you build what you need, you shortcut months of guesswork. You skip the focus groups, the theoretical personas and the assumptions. You already understand the problem deeply because you live it.
Related: Got a Startup Idea? Here’s What It Really Takes to Make