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When I decided to launch a cold plunge company in Italy, I didn’t have much to work with — no team, no warehouse and nowhere in my home to shoot product content. But I believed in the product and knew wellness was a booming category. I’d built companies before, including an e-bike brand that hit eight figures in sales. This time, I relied on a lean repeatable system — and it worked.
Here’s the approach I used to get traction quickly without a massive ad budget or complicated launch strategy.
Pick a product people are already curious about
You don’t need to invent