A New York Times profile of former rap star Joe Budden breaks down the eye-popping figures he’s pulling in by connecting with his vast audience’s ears.
Budden gained acclaim with his 2003 hit “Pump It Up,” and went on to become a TV and media personality. Now dubbed “Howard Stern of hip-hop,” Budden has amassed millions of listeners to his Joe Budden Network and self-titled show. The show mostly involves Budden and his friends opining on the latest pop culture news.
Budden and his network’s Chief Executive, Ian Schwartzman, shared