Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: ‘Completed 10 Times Faster’

Netflix used AI to shape one of its TV shows for the first time, marking a significant milestone in the technology’s involvement in film.

Netflix co-CEO Ted Sarandos said on Thursday that the company used footage generated by AI in the 2025 Argentine science fiction series “El Eternauta” (“The Eternaut”), a show that follows survivors of a toxic snowfall. For the six-episode show, which arrived on Netflix on April 30, Netflix’s visual effects artists tapped into AI to create a scene showing a building collapsing in Buenos Aires.

That visual effects sequence “was completed 10 times faster” than it would have with standard tools and workflows, Sarandos said in a conference

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