Netflix used AI to shape one of its TV shows for the first time, marking a significant milestone in the technology’s involvement in film.
Netflix co-CEO Ted Sarandos said on Thursday that the company used footage generated by AI in the 2025 Argentine science fiction series “El Eternauta” (“The Eternaut”), a show that follows survivors of a toxic snowfall. For the six-episode show, which arrived on Netflix on April 30, Netflix’s visual effects artists tapped into AI to create a scene showing a building collapsing in Buenos Aires.
That visual effects sequence “was completed 10 times faster” than it would have with standard tools and workflows, Sarandos said in a conference