Fyre Festival founder Billy McFarland, who was released from federal prison in 2022 after serving four years behind bars for crimes related to the event, watched his brand sell on eBay for $245,300.
“Damn,” McFarland said while streaming the bids. “This sucks, it’s so low.”
Related: Fyre Festival Founder Puts Infamous Brand Up for Sale
Bloomberg notes that the winning bid was only 0.9% of the $26 million McFarland has been ordered to pay in restitution.
The sale, which lasted a week, includes rights to the IP, trademarks, and social media accounts. There were 175 bids in total from 42 bidders, with the final bid coming just before 1 p.m. on Tuesday.
McFarland didn’t