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Entrepreneurship is not simply a matter of innovation or capital investment. It is the act of entering a domain — an economic spacetime — defined by its own norms, expectations and conduct. Entrepreneurs often refer to these contextual forces as “culture,” but they rarely unpack what this term truly means. In practice, culture is not an abstract or academic concern; it is the very infrastructure that governs business behavior in a given domain.
A business domain is not just a market opportunity. It is a new geography or a different industry that an entrepreneur steps into to venture a business or