“I Never Managed a Bar, Let Alone Opened a Place’: How This Musician Created His Dream Venue and Built a Thriving Nightlife Business

David Handler embodies the classic line: “If you build it, they will come.”

After graduating from the Manhattan School of Music, the violinist and composer wasn’t happy with the spaces available for audiences to experience live classical music. “The costs were prohibitive, and the concert rituals were confusing — when am I allowed to cough?” he told Entrepreneur. “I realized there was a problem of packaging that was disassociating younger listeners from the music I had an almost religious devotion to. Not just classical music, but really ambitious deep listening kind of music.”

In 2008, he and classmate Justin Kantor founded (Le) Poisson Rouge, a music and multimedia art venue,

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