I Had Customers, Revenue and Momentum — And Still No Cash. This Is the Fix I Wish I’d Known Sooner

Opinions expressed by Entrepreneur contributors are their own.

When I started my first business, I had everything going for me — or so I thought. I was young, confident and raised on grit. Growing up on a farm in Idaho taught me how to work hard from the time I could walk. By college, I already had industry experience from working at an electric sign company, and now I was launching one of my own.

I figured my work ethic and expertise would carry the day. And for a while, they did.

But what no one tells you — what I learned the hard way — is that you can

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