‘Absolute Freedom’: Siblings Behind a Self-Funded 8-Figure Brand Reveal 3 Secrets Aspiring Entrepreneurs Should Know About Growth and Success

Rae and David Liu, the brother-sister co-founders behind luxury leather accessories brand Leatherology, “had the entrepreneurial bug” from a young age — but they didn’t make the leap to business ownership right away.

Image Credit: Courtesy of Leatherology. David and Rae Liu.

Originally from Dallas, Texas, the siblings’ early work experiences took them to New York and elsewhere: Rae launched a career in the fashion industry while David developed expertise in advertising, marketing and sales.

In 2001, their father, David Liu, an entrepreneur himself, officially incorporated the vertically integrated ecommerce company DC International. With complementary professional skill sets under their belts, the siblings decided to start a direct-to-consumer brand under DC

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