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Here’s a common myth: There is one “right” franchise for aspiring franchise owners. As a franchise consultant who has been in the game for more than eight years, one of the most important things I’ve learned about matching the “right” candidate with the “right” franchise is that there’s no surefire equation for guaranteed success at a specific brand or concept.
Sometimes a candidate that fits a certain brand in every single statistical category will reject a concept outright. Sometimes a candidate who is hellbent on a certain brand simply doesn’t have the necessary criteria to take on the investment. This tricky