Opinions expressed by Entrepreneur contributors are their own.
Digital channels carried thousands of start-ups through the pandemic. Apps, pop-ups and delivery vans generated revenue quickly while keeping overhead low. Five years later, customers still enjoy tap-to-buy speed, yet they increasingly want the reassurance that only a physical place and a committed team can provide.
From the vantage point of a company that began with online consultations and mobile services, we’ve seen how a physical hub can convert online momentum into durable market leadership. If you lead a digital-first company, here’s how to open a location that repays itself from day one.