An AI video ad is making a splash. Is it the future of advertising?

A 30-second ad for Kalshi, an online trading service, presents a string of characters in wild scenarios making their picks for who will win the NBA Finals. All of the video clips were generated by AI. Kalshi via YouTube/Screenshot by NPR

Kalshi via YouTube/Screenshot by NPR

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading “Fresh Manatee.”

“Kalshi hired me to make the most

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