Opinions expressed by Entrepreneur contributors are their own.
The digital revolution opened up a universe of opportunity for marketers. Millions can be reached in seconds with just a few clicks. But in a screen-saturated world, people crave something deeper: a real connection.
“Compared to a digital marketing campaign, live events may reach fewer people,” says Fanatics Events CEO Lance Fensterman. “But digital is shallow. It’s a quick scroll and move on. Live events are deep and immersive. They allow you to truly interact with fans and give them experiences they’ll never forget.”
Fensterman put that philosophy into action in his first year at Fanatics, leading the launch of Fanatics Fest