Opinions expressed by Entrepreneur contributors are their own.
A long time ago, in the days when my startup was still in its infancy, I craved what I saw other entrepreneurs enjoying: Major, explosive growth. The kind that snatches headlines and earns thousands — no, millions — of shares on social media. The kind of growth that fuels conference panels and cocktail hour gossip.
Now? I am so glad my company never had that.
As scintillating as a big launch day story can be, there’s a hidden cost to going viral too soon. Think about it: How many companies have you seen rocket into the stratosphere like a firework, only to