Following the unexpected success of the Ray-Ban Meta smart glasses, which have sold two million pairs since launch in late 2023, Meta is releasing new versions of its AI smart glasses under the Oakley and Prada brands.
According to a CNBC report released Tuesday, Meta is expanding its partnership with EssilorLuxottica, the parent company that owns Ray-Ban and Oakley and has a licensing agreement with Prada. The new Oakley Meta smart glasses will target athletes and active customers, while the Prada partnership will give Meta a high-end deal with a notable fashion house.
Related: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google
The Oakley glasses will