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The term “midlife crisis” has been around for decades and has a major branding problem. The word crisis has a negative connotation. We think of a breakdown, a lack of clarity or a downward spiral.
Sure, maybe it’s a bit of those things, but that’s not accounting for the full story.
Let’s flip the script. What if, instead of seeing it as a crisis, we saw it as a rebrand? A pivot meant to redefine success and rediscover passions on your terms.
We don’t have to stay stuck. The world changes, we change and what once mattered might not hit the same