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If you’ve ever walked into a workplace with a high-performing team, you can immediately feel it: a shared sense of purpose, a rhythm in how people communicate and clarity about what matters. That kind of culture doesn’t happen by accident. It’s not the result of a single all-hands meeting or a set of company values on a poster. It’s built through something far more subtle and far more powerful: consistency.
As the founder of ButterflyMX, I’ve learned that the small things you repeat every day shape your company more than the big things you announce once in a while. The way