Why Your Beautiful Product Is Failing While ‘Ugly’ Competitors Thrive

Opinions expressed by Entrepreneur contributors are their own.

Here’s a fun fact about Craigslist. It looks like it was designed in 1995 because, well, it basically was. Purple links, wall of text, zero visual hierarchy. Design students use it as an example of what not to do. And yet it processes millions of transactions every month while dozens of beautifully designed competitors have died trying to dethrone it.

This should bother you. It bothers me. As product managers, we’re supposed to know better. We talk about user experience, design thinking, and all that jazz. But then Craigslist sits there, ugly as sin, making money hand over fist.

The uncomfortable truth

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