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Over two decades of working with some of the world’s largest organizations — particularly in tech — I’ve seen a troubling pattern emerge: the glorification of burnout under the banner of “hustle culture.” Long hours. Skipped vacations. Constant motion. These have become badges of honor for ambitious professionals. But here’s the hard truth: Hustle culture is lying to you. Left unchecked, it won’t just cost you your health — it can sabotage your business.
At first, this relentless drive appears effective. Over 100 years ago, psychologists Yerkes and Dodson illustrated that performance improves with moderate stress. This is now known as