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I recently came across a job ad from a boutique U.S. agency that read:
“If you prefer a clock-in, clock-out mentality, we’re not a good fit,” and
“Specific work hours don’t matter when you’re hungry to grow.”
I’ve been around the block enough to know what that really means: long hours, weekend emails and a blurred line between work and everything else.
We like to believe we’ve moved past hustle culture and into the era of workplace wellness. But job postings like this prove many employers are still selling burnout, just wrapped in the language of “ambition.”
I’ve lived both versions of the founder