Journalist Tim Struby spent 20 years traveling the world, penning stories for the likes of ESPN the Magazine, The New Yorker, and Outside magazine. When COVID lockdown hit, Struby found himself with the time to finally fix up his place. The only problem? He really didn’t know anything about interior design, and the last thing he wanted to do was spend hours looking at couch options.
It was a pain point that he realized many people shared, which led to his lightbulb moment and the founding toTree, which bills itself as “the company you think about when you don’t want to think about furniture shopping.”
“Compared to writing, the life of