TikTok’s e-commerce unit, TikTok Shop, is facing layoffs in the U.S.
TikTok Shop head Mu Qing circulated an internal email to U.S. staff late Tuesday, telling them to work from home on Wednesday because some would receive emails indicating their roles had been cut. In the memo, which was viewed by Bloomberg, Mu advised staff to expect “operational and personnel changes” to TikTok’s U.S. operations and global key accounts divisions “beginning early on Wednesday.”
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The global key accounts team works closely with large brands, while operations supports merchants, partners, and creators on TikTok.
Mu wrote that TikTok was